Amina Z is a name not unknown in Lahore. Her salon in Y Block, Defence and Model Town are favourites of the ladies in Lahore, given their amazing services. Last week, Amina Z opened the doors to her flagship branch with a much-hyped Beauty Soiree which was attended by socialites, regular clients and beauty bloggers. The event was organized in collaboration with Beauty Hooked, which by the way is revolutionizing beauty and salons in Lahore, and Transmedia Digital Solutions. Read on to find out what this Beauty Soiree was all about.
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| The beautiful foyer |
The Beauty Soiree by Amina Z was one of the most detailed and personalized events that I have ever attended. It began with a super cute invite which included a delicious cupcake. The event itself was nothing short of a royal experience. The idea behind the Soiree was to get together influencers and media personnel and enable them to interact with each other and the Amina Z team in an intimate way.
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| Sahr Said, CEO Beauty Hooked and Amina Z. |
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| Farhan Hafeez from TransMedia Digital Solutions |
The salon was abuzz with activity when I arrived and I was greeted warmly by the organizing team and a mint margarita which made me immediately feel at home. I was given services to choose from and since I had an event to attend later in the day, I decided to get my hairstyle done. Without any wait, I was whisked into the hair studio where a hairstylist meticulously made the most beautiful braid ever. I absolutely loved my hairstyle and mentally decided to visit this place during the wedding season. The services were followed by a little chat with Amina Z herself, who is one of friendlest and most humble lady that I have ever come across; and the chirpy Sahr Said, CEO of Beauty Hooked, over some delicious snacks and desserts. As a beauty blogger and an average female in Pakistan, I am so proud of these superwomen who have contributed immensely to the beauty industry in Pakistan and continue to do so. More power to them!
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| My AMAZING Hairstyle |
Moving onto the interior of the salon.There are 4 floors in the salon, each dedicated to a specific service so that the services don't get mixed up and there is no chaos created. What attracted me the most were the massage and facial rooms situated on the topmost floor, away from all the hustle and bustle. The rooms were made individually and each had its own bed, machines, and water basin, making it very private and peaceful. In short, the interior was absolutely divine. It was fresh and lively while being calm and peaceful at the same time.
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| The massage rooms |
Amina Z's Beauty Soiree was wonderfully planned and executed from the beginning to the end and I am privileged to have attended this event. I hope we continue to have such events in the future so that beauty enthusiasts can get together to interact and develop the beauty industry in Pakistan.
A Little Bit about the Lady of the Hour, Amina Z:
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| Amina Z |
Amina Z is highly skilled cosmetologist and a dedicated professional with training from the London School of Beauty. She has also received training in an advanced course in hair and make-up from The Juice Hair Academy, in Mumbai, India. Her passion for her work has helped her establish a name in the market and expand swiftly in Pakistan’s beauty and grooming industry. Amina received her initial training at Depilex Lahore and took on a Depilex franchise in 2010. However, she surrendered the Depilex franchise label to establish her own salon by the name of Amina.Z. The secret to Amina Z’s success is that she remains up-to- date with the latest trends and technological advances in beauty, and regularly attends various intensive trainings, both locally and internationally to keep her knowledge and skills up to date.
Love.
